Taiwanese Flavor of Happiness Enters the USA; Xing Fu Tang Flagship Grand Opening in Flushing
From Taiwan to NYC, Xing Fu Tang launches flagship store on Main Street, Flushing.
Fresh, handmade stir-fried boba, caramelized brown sugar, fresh organic milk, rich foam, and a crunchy brûlée top. Originally from Taiwan, and now sweeping the world, Xing Fu Tang’s signature Brown Sugar Boba Milk and Gold Foil Rose Brown Sugar Boba Milk have finally landed in New York City. Highly anticipated in foodie circles, America’s first Xing Fu Tang store will launch in Flushing, New York, on February 2.
Sprinkled with brown sugar, and torched for a crunchy brûlée top.
Founded in Taiwan by the Chen family in 2018, Xing Fu Tang’s renown spread far and wide, first inTaiwan, then to the world. In just two years, Xing Fu Tang has opened more than one hundred stores in almost 20 countries, such as Japan, Korea, Southeast Asian countries, Britain, France, Canada, and more! Everywhere Xing Fu Tang goes, so too does the brown sugar boba milk craze. Xing Fu Tang’s signature Brown Sugar Boba Milk made its NYC debut last year in “Hello Taiwan’s Bubble Tea Festival” in September, and immediately caught on among discerning New Yorkers. The long lines at the festival stirred up everyone’s anticipation for Xing Fu Tang’s NYC opening. Xing Fu Tang will be opening its first US location in Flushing, NY this February.
Inspired by grandma’s brown sugar syrup, Xing Fu Tang makes natural flavors the traditional way. Transparent working space guarantees the highest quality you can see.
Xing Fu Tang’s US flagship store is located in the heart of Flushing, in a hotbed for Chinese cuisine. Set apart from the hidden kitchens in typical Chinese restaurants, Xing Fu Tang upholds its brand’s spirit of “honest sincerity.” It features a clean, white interior and keeps all working areas open so their customers can see what’s going into their drinks. Fresh boba and hand-stirred brown sugar caramel are cooked daily, assuring you no artificial additives are in this delicious Taiwanese treat.
Boba milk slurping and fortune slip drawing are both Taiwanese traditions of happiness
Unveiling the world’s latest diamond-shaped cup and exclusive patented Gold Foil Rose beverages, Xing Fu Tang introduces a brand new luxurious experience. Inside the NYC flagship, Xing Fu Tang also features fortune telling cabinet for New Yorkers to experience the Taiwanese tradition of fortune stick drawing for love and happiness. Visually refreshing, while still passing down traditions, Xing Fu Tang hopes to share Taiwan’s unique boba milk culture with New Yorkers, and become a real pride of New York, as it is for Taiwan.
Top 3 Bestsellers at Xing Fu Tang NYC Flagship
1. Gold Foil Rose Brown Sugar Boba Milk
The world’s first patented Gold Foil Rose Brown Sugar Boba Milk is coated with a luxurious gold foil and topped with an organic edible rose. A perfect combination of flavor, beauty, and luxury.
2. Gold Foil Brown Sugar Boba Milk
Combining traditional craftsmanship and gold foil art, Xing Fu Tang introduces the world’s first patented Gold Foil Brown Sugar Boba Milk. The edible gold foil on top of our signature brown sugar boba milk are a deluxe delicacy for both your skin and taste buds.
3. Brown Sugar Boba Milk
The premium Brown Sugar Boba Milk is Xing Fu Tang’s signature beverage. Fresh boba are handmade in store daily without preservatives or artificial coloring. Soaking up hand-stirred brown sugar caramel, these delish boba are covered in fresh organic milk, topped with a cold milk foam top, then sprinkled with brown sugar that’s torched for a crunchy brûlée top. The taste of pure happiness is sure to the world by storm.
#XingFuTangForMe #XingFuTangUSA #happinessishomemade
Grand Opening
Time：2020.02.02 10am
Add.：40-52 Main Street Flushing NY11355
To know more about Xing Fu Tang New York Flagship Store
FB：facebook.com/xingfutangnyc/
Instagram：instagram.com/xingfutangusa_official
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Press Release
XFT NY_press release_202001.pdf